Who we are

FAIR WINES was founded by long term family friends Aymeric de Clouet and Sayuri Aoyama. Combining their very different expertise, FAIR WINES continues to draw on their talents, knowledge and connections in the wine to bring the most to clients.

Aymeric de Clouet


Aymeric de Clouet was appointed the Paris Court of Appeal’s sole wine expert in 2011 and since then has been working with the high courts on intentional cases of wine fraud. Because of his intricate knowledge and highly experienced palate of French wines, in a legal dispute, the judge relies on his expert opinion on a bottle, case or veracity of the appellation.

Aymeric also assists auction houses as an independent expert, guaranteeing the authenticity of wines and ensuring that those being presented are described as accurately as possible. His work at private auctions has included the cellars of former President François Mitterrand; former French Prime Minister Matignon; Alain Delon and La Tour d’Argent.

The de Clouet family has been in the wine business for five generations. Before taking over the expertise of the business from his father Alexandre in 2003, Aymeric worked at Champagne de Venoge as a Managing Director. He studied business at E.S.C.P. in Paris.


Sayuri Aoyama

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Sayuri works in PR and sales for FAIR WINES. She is also responsible for planning corporate wine tasting events. Sayuri has developed FAIR WINES’ charity support, working with philanthropists and non-profit organisations.

With more than 15 years financial experience in Tokyo and London, Sayuri worked as a structurer and asset manager in structured finance portfolios at Morgan Stanley.

Sayuri is also a qualified nutritional therapist and has worked closely with communities, particularly children, examining how nutrition might help neurological disorders and behavioural problems.