(This article was originally published in French.)
Every year the Primeurs campaign in Bordeaux is the opportunity for a nuptial parade from the producers in front of critics and journalists. Every year is an opportunity to explain why the vintage is even better than the previous one, which was already fantastic, the opportunity to widen one’s vocabulary in order to express it all. But the truth is, the last thing that producers, journalists and professionals want is a great vintage.
The good old times are past, when people knew how to handle a great wine, cellar it for 30 or 40 years with infinite patience. The times when it did not matter if a wine was completely undrinkable for 10 to 15 years. There are fewer old cellars, because of new buildings, robberies, and lack of finance.
The times are over when a small vintage was an economical nightmare for the producer and a long punishment for the consumer. All grands crus are at least drinkable and the last horrible vintage in Bordeaux dates back to 1992. Even 2007, a wine with little future, can be enjoyed in 2017.
The times are over when producers forced the vineyard to produces huge quantities of red, and with smaller yield came a better quality, steady demand and better margin.
The more you look into it, the more the wine industry is moving towards Champagne’s strategy: the same taste every year, to the utmost joy of restaurants, while even investors and owners are happy, because the speculation and price variations are limited but safe. Even producers are happier with a good vintage rather than a great one: it means steady price increase, instead of up and downs. 2010 was a difficult vintage to sell, to explain, and in the end made a loss for investors, despite the quality. In times of mediocrity, one needs to adapt.
We have to thank our predecessors who made 1928, 1947, 1959 and 1961 that we enjoy so much today, wines with genius instead of wine with skills. And even if I only mentioned reds here, I could say as much about whites, when 1964s are fresher than 2002s.
Value lies in aesthetics, whether it is with food or wine, not in the product quality. Patience lacks, and education, to appreciate great vintages. Will 2005 be the last real one? We can only hope that new trends will help to make great wines again, with the return of concrete vats, the end of overheated casks or excessive macerations, etc. The hope in balance between tannins, acidity and alcohol in wine.